EXPANDING THE HORIZONS: THE UKRAINIAN APPLES BECOME MARKETABLE IN ASIA
Пресс-служба Вадима Ермолаева  31 March 2020

The dynamics of growth of apples export abroad shows positive results. For example, apples supply abroad increased by 1.5 times as of 2018-2019; it was equal to 62 thousand tons.

Such statistics is an indicator of the successful policy of the expansion of geography of apples supply in the Middle Eastern countries and the countries of the Southern and Eastern Asia, in particular, Turkey.

What is the reason of such substantial export of the Ukrainian apples to the eastern market and what are the foreign purchasers wait for from the Ukrainians?

The most of the experts mention the following reasons:

1. New approach in the apples growing

Keeping up with the best ones always facilitated the progress. That`s exactly why the Ukrainian producers of quality variety apples used an experience of their colleagues from the Netherlands.

For example, the meteorological station facilitating the tracing of such parameters as moisture and air temperature, number of precipitations, wind velocity and direction and the atmospheric pressure operates at the gardens of the company The Dnipro Gardens” (“Sady Dnipra”) upon the recommendation of the experts from the Netherlands.

Moreover, the national producers also covered the area of the gardens with a mesh protecting from hail and the aggressive solar radiation based on the practice of their colleagues from the Netherlands.

2. Anchor investments into apple production

Application of state-of-the-art technologies is impossible without repeated investments.

Ukrainian company The Dnipro Gardens” (“Sady Dnipra”) builds the largest apple loft in Ukraine currently. This huge storage facility will enable to avoid apples drying and will regulate the process of products storage.

“Our apple gardens were planted three years ago. They have an area of 35 ha at the beginning of the company development. Currently the area is equal to almost 100 ha. We need the corresponding storage facility for high-quality harvest storage, so we build not only the innovative but also the largest refrigerating complex in Ukraine”, Vadym Iermolaiev, the Chairman of the “Alef” Corporation Council, incorporating also “The Dnipro
Gardens” (“Sady Dnipra”) comments.


3. Certification according to the international standards

The worldwide recognition of the quality of the Ukrainian products is extremely important for international expansion. The international standard Global G.A.P keeps under control all production stages and traces not only the quality of products but also the application of the fertilizers and their impact on the environment.

“The Dnipro Gardens” (“Sady Dnipra”) were awarded an international certificate in 2017, and this became the essential spring-board into the apples export abroad.

Oleksandr Pakhno, CEO of the company “The Dnipro Gardens” (“Sady Dnipra”) expresses his attitude toward supply of Ukrainian apples to the global market:

“We understood that we will make our efforts and we will use our experience and knowledge for distribution of our apples not only within the territory of Ukraine but also worldwide as early as at the establishment stage. Our main purpose is to make the Ukrainian apples well-known and marketable worldwide and to show that the national opportunities of the fruit-and-vegetables production are extremely great”.

4. What do you need for successful export?

According to the manager of the project “APK-Inform: vegetables and fruits”  Oleksandr Khoriev, the modern exporting company shall have the following criteria: state-of-the-art technologies, high-quality start-up for the enterprise development, constant market monitoring and the engagement in the establishment of business contacts. Foreign customers expect the reliability from the Ukrainian suppliers in addition to high-quality product compliant with the standards.

“When it comes to the successful enterprises in the field of apple growing, I can stand out “The Dnipro Gardens” (“Sady Dnipra”). This company meets all criteria listed by me, and the market study is a main advantage of this company. They studied their target audience firstly, and only after that they launched their own production”, the professional Oleksandr Khoriev said.

The best in their field

“The Dnipro Gardens” (“Sady Dnipra”) (TM UApple) is a fruit company dealing with growing of quality variety apples. The enterprise operates since 2016. The territory of the gardens expands annually. Currently the enterprise evolves rapidly and wins not only the Ukrainian but also the international market.

“The Dnipro Gardens” (“Sady Dnipra”) company utilizes the state-of-the-art technologies and the experience of the colleagues from the Netherlands, the professional competence of qualified agriculturists and the opportunities of Ukrainian lands.

So, the company deals with growing of 6 varieties of apples: Gala Schniga, Golden Delicious, Granny Smith, Pinova, Fuji and Red Delicious. All varieties are known for their quality, beautiful taste and amazing delight.

“We provide supplies abroad to such countries as Singapore, Malaysia, Indonesia, UAE, Qatar, Saudi Arabia, Senegal, Sweden and Great Britain. The export volume was equal to 1000 tons within 2018-2019. However, there is more to come. We plan to achieve the export volume equal to 2000 tons within 2019-2020 and we`ll work actively to this end”, Oleksandr Pakhno, CEO of the company “The Dnipro Gardens” (“Sady Dnipra”) emphasized.